Publishing

Posts about publishing.

Buying eyeballs at 5 cents a pair

/ Scott Nagele / Leave a comment

Indie authors learn to take their victories where they can. Every improvement, in terms of drawing attention to your work, is a victory. It doesn’t matter that it might be a blip in the road to an author supported by a major publishing house. Everything is relative. They key is to be going in the right direction.

As a small fish in a big pond, it often becomes more important to count eyeballs than to count money. Maybe someday you’ll be able to count money in a meaningful way, but first you need the eyeballs.

Counting a worthwhile number of eyeballs means discounting books, often to the point of giving them away. An author who has sunk a certain amount of money into producing a book would like to be able to recoup some of that investment, but that may have to wait.

I’ve given away books before (or maybe I should say, attempted to give away books). I have finally come to accept that it takes a monetary investment to effectively give away books. It’s not enough to make your ebook free on Amazon for a few days. There are thousands of ebooks available for free download on Amazon every day. It’s easy to get lost in that mass, and consequently, not be able to give it away.

It was difficult to reconcile myself to the idea of spending money to give something away for free. I finally bit the bullet and chalked it up to another part of the investment necessary to producing a book.

I spent $179 for concurrent 1-day campaigns on Freebooksy and The Fussy Librarian. This included having my most recent book featured on each website and included in an email to each site’s subscribers. I used KDP Select to make my ebook free for the 3 days surrounding these campaigns.

I really didn’t know what to expect. I thought 300-500 downloads would be great.

The first day my ebook was free (pre-campaign), downloads totaled 5 copies.

The second day (campaign day), downloads totaled slightly more than 3,000 copies.

The third day (post campaign), 400 more copies were added to that total.

My high-water mark was actually #30 in the Free Kindle Store. This was a better result than I expected.

Okay, I spent $179 giving away 3,400 books; what does that do for me?

Time will tell, but if 1% leave reviews, that’s 34 reviews. My hope is that those reviews will provide some of the objective persuasion necessary to convince readers to select the book when it is no longer free. Sure, there’s some assumption built into that plan, but I feel better about it knowing that, potentially, 3,400 extra pairs of eyes are reading my book.

I’m counting that as a victory.

Going live!

/ Scott Nagele / 3 Comments

Book release day, or as Amazon calls it, “Going Live.” It’s exciting for sure, but it’s also leaves one with a feeling of vulnerability. How do I get this book in front of people? How do I persuade them to give it chance? For those who do give it a chance, how do I encourage them to give feedback? What will the tone of the feedback be?

Writing is hard work, but it’s safe work. It happens in your own world, the one you control, mostly. Everything that comes after writing has to happen in a much broader world. This world you can only hope to influence. It’s a wide world filled with questions you can’t answer on your own. You need help, you need to hone your beyond-writing skills, and perhaps most of all, you need to rely on the faith that you wrote a good book.

Here’s a skill I’m trying to hone: creating a sell sheet for my new novel. I welcome comments on its look and appeal.

For those interested, here are the purchase links:

Paperback

Kindle

I appreciate every single look this book gets. There are a lot of good books out there, and most people have a limited supply of money. It’s a wonderfully humbling thing when someone spends their money on your art, but I am also grateful for the people willing to share a post, or tell a friend, or just leave an encouraging word. Every little bit helps.

Writing is difficult work. For many writers, promotion, marketing, publicity (everything that falls under the heading of reaching out) is the most difficult work of all. That said, thank you for reading this post.

The first review

/ Scott Nagele / Leave a comment

Last week I introduced my new novel (out later this month). Today I am sharing a pre-publication review from BookLife. BookLife is the Indie books arm of Publisher’s Weekly.

Every author would love a review filled with phrases like, “Best book I ever read,” “Life-changing,” or “Most influential book of its time.” This review includes none of those phrases. That’s probably a good thing, because if it did contain those phrases, you’d likely wonder which of my aunts writes reviews for BookLife.

Nonetheless, I think it’s a fairly positive review. It has a couple of minor factual errors in the first paragraph, which my aunt would never have made (e.g. substitute “early twentieth century” for “late nineteenth century”), but I don’t think those types of gaffes are rare for the first paragraphs of reviews. Anyhow, I believe the assessment piece is more valuable to readers than the plot summary in any review.

Enough reviewing the review. Here it is.

This fascinating supernatural tale from Nagele (A Housefly in Autumn), told in an offhanded style that keeps readers off balance, opens with five-year-old Emma’s asking, at a family dinner, about “The Other Place.” She has recurring dreams of a mysterious being, The Gatekeeper, who takes her from present-day Pennsylvania to a late nineteenth century farm where she sees an older girl, Mary Ellen, who looks very much like Emma. For mysterious reasons, the Gatekeeper repeatedly forces Emma to get the other girl in trouble by setting fires—and he threatens to harm Emma’s parents, Rob and Marcia, if she disobeys. Rob and MarcFrontia alternate between dismissing Emma’s dreams to fearing that she might be losing her grip on reality, echoing the thinking of Alex and Janet, Mary Ellen’s parents. That couple frequently beats Mary Ellen, as punishment for the fires, and The Gatekeeper urges her to take murderous revenge.

Quick paced and unsettling, The Other Place offers readers teasing mysteries to work through along with Emma’s parents. One surprising thread: what is the connection between The Gatekeeper and the song version of William Hughes Mearns’s poem “Antigonish”? As Emma’s dreams increasingly seem like they might be real, she finds herself inside Mary Ellen’s mind, fighting to keep Mary Ellen from being driven to murder, while Rob and Marcia eventually accept that their daughter is not delusional, they struggle to save both girls from The Gatekeeper.

Nagele weaves an intriguing story about families, childhood, the supernatural, self-sacrifice, and innocence both lost and saved, though the pace and pared-down language come at the expense of fleshing out the characters, especially Emma and her family. Scenes of abuse and terrorized children will put off some readers, but Emma’s fight to save Mary Ellen from evil is admirable, her determination and kindness shining through. The Other Place is rich in detail of the places past and present, and readers of horror-tinged historical mysteries will be intrigued to learn more about Glenn Miller and William Hughes Mearns.

A book in the hand is worth four waiting for edits

/ Scott Nagele / 4 Comments

The last time I wrote a post here about my writing projects, and I’m ashamed to say how long ago that was, I wrote about a four-book series in which I was knee-deep at the time. The good news is that I finished writing that series. The bad news is all the post-writing difficulties. Professional editing alone represents a prohibitive cost to the production of the set. And that’s just one of the things that needs to happen to the adolescent manuscripts before they can grow up to be big, strong books.

While considering how to embark upon that transition (i.e. banging my head against a wall), I have not been completely idle in other areas, except for blogging, in which pursuit I have been near completely idle. While I have not been blogging, or producing a marketable series, I have been working on this:

Granted, it’s not a series. It’s just a solitary novel. But on the plus side, it has been professionally edited. More to its credit, it has a cover, front and back. It’s even formatted in an easily-readable fashion. It may be a little thing (compared to a multi-book saga), but it’s very nearly done. That is to say, it’s almost an actual book, the kind people could buy and read if the fancy so struck them. And as Hans Christian Andersen was wont to say, “That is certainly something.” (Disclaimer: I don’t really know what Hans said in Danish; but the English translations usually amount to the quote above.)

If I click all the right buttons on the right web pages, this book will be released in May, 2023. If I don’t, it’s off to remedial button-clicking class for me. Anyway, enough about my technology issues, here’s the marketing blurb.

Emma and her parents share recurring dreams, in which they are a different family, living 100 years ago in an unfamiliar place, and heading toward tragedy. When Emma’s parents discover their dream family actually existed, it becomes clear that these visits to the past are more than mere dreams—they are playing an unseen role in this historical family’s lives. As the century-old history of this troubled family materializes, it reveals the truth that the impending tragedy spells doom for both families. Only five-year-old Emma has the power to avert disaster, but it will require extraordinary courage against overwhelming evil for Emma to save both families from destruction in The Other Place.

I will post more updates about this book through its publication. In theory, this will serve the dual purposes of building awareness about the book and making me back into the sort of active blogger I used to be. It may also give me something better to do than bang my head against the wall trying to discover a way to manage the production of four hefty novels in succession. That would be the icing on the cake, but a good cake without any icing would be enough for me right now.