Selling it by giving it away

The book has been published. All the hard work of editing, proofing, and layout is done. It’s time to take a break, sit back, and relax for a while.

Not.

Anyway, I can take a break from the completed book and turn my attention to my work in progress. Well . . . actually . . . I can’t do that either. The work in progress may have to stay on hold for a while longer.

A Housefly in Autumn may be published, but I’m hardly done with it. There’s promoting to be done.

Promoting can be a hard pill to swallow for someone who revels in the introverted nature of writing. Fortunately, this is not my first trip through the cycle, so I am somewhat prepared to face it. I’m never wholly prepared for promotion, but somewhat prepared is better than not prepared at all.

Promotion can be a slap in the face to the first-time author. It is tempting to think that once a book is released, people will naturally buy it. After three books, I am fully cured of this temptation.

I know how difficult it is to sell a book. That’s why I’m working so hard to give them away.

It may sound counter-productive to give books away, and maybe it is. There’s no guarantee it will result in eventual sales, but the idea is that people who might not have bought the book will be attracted to the giveaway. If they enjoy it, they may review it or tell their friends, or otherwise increase visibility, eventually making the book attractive enough to be worth actual money to the reading public.

Book giveaway

If not for the Internet, I’d be handing them out to passersby down at the docks.

The giveaways I’m working on right now are at Goodreads, for the print copy, and Amazon, for the Kindle version.

The Goodreads giveaway is running now. I am giving away six print copies of A Housefly in Autumn. The giveaway is open to US readers and runs through July 26, 2015, when six winners will be chosen.

The Kindle giveaway will run July 15-17. This is an unlimited giveaway. The Kindle version will be free to all who wish to download during that time. Amazon is in charge of the logistics, but from my experience, I expect this to be open to international readers as well.

Setting up the giveaways is not difficult nor time-consuming. But if you’re giving away your book, you want somebody to take it (if only for self-esteem purposes). The more difficult piece is drawing attention to your giveaway. This involves researching and registering your giveaway on blogs and web sites that advertise such things. All have different rules and requirements. Figuring out where to post and filling in required fields eats up time. Fortunately, it doesn’t have to eat up a lot of money, because it’s hard enough to give so much of your toil away; it would be far worse to have to pay to give it away.

Please take a moment to explore these giveaways and/or mention them to other readers.

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4 thoughts on “Selling it by giving it away

  1. I’ve actually downloaded the kindle version on my iPad and plan to read it when we go away on holiday for 6 weeks! Flying out of England on Monday 😉 So looking forward to reading it! I think you’re doing the right thing by giving a few books away just to get the word out there 😀 Good luck.

    Liked by 1 person

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